Make sure to watch episode three of The Branding Boardroom, where Dr. Ivo Ganchev interviews Prof. Oliver Errichiello, a leading figure in the fields of Brand Sociology, Brand Management and Consumer Philosophy. In 2018, he was appointed to the world’s first Professorship in Brand Sociology at Mittweida University of Applied Sciences, and previously taught at […]
As reported by the Bulgarian Telegraph Agency, on July 10, 2023, the Bulgarian-Chinese Chamber of Commerce and Industry (BCCCI) opened a Bulgarian national pavilion in China, in the city of Bengbu, Anhui province. The pavilion is part of the Anhui Lake Rising Bright Moon Project, a large-scale initiative to promote cross-border e-commerce and cultural exchange […]
Don’t miss the third episode of The Branding Boardroom, where Dr. Ivo Ganchev interviews the brilliant Dennis Yu. He is a prominent digital marketing expert and public speaker with over 30 years of high-level experience. Dennis has held executive positions at Yahoo! and American Airlines, among other companies, and has managed marketing campaigns worth over 1 […]
Watch the second episode of The Branding Boardroom, where Dr. Ivo Ganchev interviews the charming Sophie Bowman. She is an accomplished expert in branding, public relations, and marketing, as well as a multi-award-winning social media entrepreneur. Sophie is a Forbes Council Member and the founder of several companies, including Brand Branding and convertyourfollowers.com. In addition […]
Dr. Ivo Ganchev is the creator and host of The Branding Boardroom, a new podcast which launched on 10 May in China and is scheduled to launch globally on May 15. The podcast hosts discussions about brand strategy and the way it should be understood, formulated and implemented by senior corporate decision-makers. Its guests range […]
After the visits of several European leaders to Beijing in April, Dr. Ivo Ganchev was interviewed by the second Chinese largest news agency (after Xinhua), China News Service. Dr. Ganchev was featured on Insights (世界观), an video series which has recently hosted several distinguished guests, such as Harvard scholar Joseph Nye and former Under-Secretary-General of […]
In the latest edition of Outlook (India), Dr. Ivo Ganchev argues that the “rise of tech” is undergoing a radical transformation which India should embrace to further fuel its growth. Based on his experience of advising various start-ups and VC investors as well as on his several trips to India, Ivo, outlines his views on […]
On April 29, China News (the second largest news agency in China) published a series of quotes by me from an extensive interview we did a few weeks ago. One of them gathered a particularly wide response and it reads as follows: “The speed and scale at which China is able to implement innovative technologies […]
On April 26, I was invited to deliver a guest lecture at the oldest and most prestigious education institution in China, Peking University. The lecture was designed for graduate students of Area Studies and it provided an in-depth dive into the process of Bulgaria’s transition from a socialist state to a democracy. In addition to […]
More than five months before its launch, preparation for the 2023 edition of CIFTIS is already underway. On April 5, Dr. Ivo Ganchev joined the session to assist the organizers who have already become established partners of the Bulgaria China Chamber of Commerce and Industry since 2021, when the Chamber set up its first pavilion […]
