Co-hosting the 16th China Brand Festival with TopBrand Union
The China Brand Festival is an annual event where high-level executives and leaders from the Chinese marketing industry get together to discuss the latest trends on various panels and to hold awards ceremonies. The most successful companies, teams and managers are presented with various accolades for their achievements.
The event is organized by TopBrand Union, a boutique branding consultancy which is among the industry leaders in mainland China. It has been organizing the China Brand Festival every year since 2006. Its 16th edition is taking place this year in the capital of Hunan Province, Changsha. The event has attracted over 6,000 participants and visitors, including senior politicians and CEOs. The event was created by the Chinese branding guru and founder of TopBrand, Prof. Wang Yong.
One of the hosts this year is Ivo Ganchev, an academic and senior executive at TopBrand Union. In the past few months, he has built the international department of the company and executed various branding strategy projects. He is one of the main figures behind the release of the TopBrand Global 500 ranking, the first ever Chinese project (and one of the few others globally) which ranks the world’s top companies according to the value of their brand.
More information about the release of the ranking is available on various media outlets, such as Yahoo Finance.