Leading Corporate Training Program at TopBrand Union
Earlier this week, Ivo led a corporate training program at one of the leading Chinese branding consultancies in China, TopBrand Union (品牌联盟).
The company was established in 1996 and by the mid-2000s, it had turned into a boutique consultancy with a strong specialism in branding. It has been organizing the China Brand Festival, which is the largest annual event in the Chinese industry since 2006. This year, the 16th China Brand Festival will be held in Changsha, Hunan Province. It is expected to attract over 5,000 participants and visitors, including the CEOs of leading Chinese companies such as Haier and Gree.
In his training sessions, Ivo is focusing on improving the performance of the company. Throughout the week, he emphasized the importance of allocating tasks appropriately and showcasing one’s strengths through proposing and executing new projects and initiatives. Ivo hopes that this type of coaching and seminars will enable more members of the TopBrand team to make better use of their skillset and contribute greater value to the company, and to their clients.
After the end of the training program, was invited to help build an international department at TopBrand Union during the rest of 2022.