Watch the second episode of The Branding Boardroom, where Dr. Ivo Ganchev interviews the charming Sophie Bowman. She is an accomplished expert in branding, public relations, and marketing, as well as a multi-award-winning social media entrepreneur. Sophie is a Forbes Council Member and the founder of several companies, including Brand Branding and convertyourfollowers.com. In addition […]
Dr. Ivo Ganchev is the creator and host of The Branding Boardroom, a new podcast which launched on 10 May in China and is scheduled to launch globally on May 15. The podcast hosts discussions about brand strategy and the way it should be understood, formulated and implemented by senior corporate decision-makers. Its guests range […]
After the visits of several European leaders to Beijing in April, Dr. Ivo Ganchev was interviewed by the second Chinese largest news agency (after Xinhua), China News Service. Dr. Ganchev was featured on Insights (世界观), an video series which has recently hosted several distinguished guests, such as Harvard scholar Joseph Nye and former Under-Secretary-General of […]
In the latest edition of Outlook (India), Dr. Ivo Ganchev argues that the “rise of tech” is undergoing a radical transformation which India should embrace to further fuel its growth. Based on his experience of advising various start-ups and VC investors as well as on his several trips to India, Ivo, outlines his views on […]
More than five months before its launch, preparation for the 2023 edition of CIFTIS is already underway. On April 5, Dr. Ivo Ganchev joined the session to assist the organizers who have already become established partners of the Bulgaria China Chamber of Commerce and Industry since 2021, when the Chamber set up its first pavilion […]
After the 2022 International Conference on Business and Policy Studies was successfully held earlier this year, three of the organizing academics compiled and published its proceedings with Springer. Li Xiaolong and Yuan Chunhui have teamed up with Ivo Ganchev to bring together 94 contributions from dozens of researchers into a single volume. The book combines […]
On August 15, a forum on brand ranking methodology was organized by the leading Chinese branding consultancy, TopBrand Union. Leading experts were invited to discuss the current state of methodology and to share their views regarding the rankings published annually by TopBrand Union. The discussion was hosted by Prof. Wang Yong and Ivo Ganchev, and […]
The China Brand Festival is an annual event where high-level executives and leaders from the Chinese marketing industry get together to discuss the latest trends on various panels and to hold awards ceremonies. The most successful companies, teams and managers are presented with various accolades for their achievements. The event is organized by TopBrand Union, […]
Ivo’s latest research article is now available in International Studies. The article is entitled “A Reflexive Critique of Inter-paradigm Divisions in International Relations Theory: On Anarchy, Hierarchy and Pre-1919 Theory”. This research is the result of Ivo’s efforts to build cross-paradigm theoretical frameworks. It was inspired by the numerous the recently established links between earlier […]
Earlier this week, Ivo led a corporate training program at one of the leading Chinese branding consultancies in China, TopBrand Union (品牌联盟). The company was established in 1996 and by the mid-2000s, it had turned into a boutique consultancy with a strong specialism in branding. It has been organizing the China Brand Festival, which is […]
