Following the visit of German Chancellor Olaf Scholz to China, Chinese President Xi Jinping starts his state visits to France, Serbia and Hungary between 5-10 May, 2024. Amid these developments, Dr. Ivo Ganchev discussed EU-China relations with the second-largest Chinese news agency, China News. On May 7, his analysis was featured on the front page […]
Don’t miss episode five of The Branding Boardroom, where Dr. Ivo Ganchev interviews Dr. Francesca Hansstein, an accomplished academic and consumer behavior consultant. Dr. Hansstein has over a decade of experience conducting high-level research at numerous institutions. Having taught at the Shanghai University of Finance and Economics and at Xi’an Jiaotong-Liverpool University, she is a […]
Dr. Ivo Ganchev, a London and Beijing-based consultant, executive, and expert in International Relations, and the Vice-Chairman of the Bulgaria-China Chamber of Commerce and Industry (BCCCI), was interviewed by CGTN Radio on October 17, 2023, ahead of the Belt and Road Initiative (BRI) Forum that took place in Beijing from October 20 to 21, 2023. […]
Make sure to watch episode three of The Branding Boardroom, where Dr. Ivo Ganchev interviews Prof. Oliver Errichiello, a leading figure in the fields of Brand Sociology, Brand Management and Consumer Philosophy. In 2018, he was appointed to the world’s first Professorship in Brand Sociology at Mittweida University of Applied Sciences, and previously taught at […]
Don’t miss the third episode of The Branding Boardroom, where Dr. Ivo Ganchev interviews the brilliant Dennis Yu. He is a prominent digital marketing expert and public speaker with over 30 years of high-level experience. Dennis has held executive positions at Yahoo! and American Airlines, among other companies, and has managed marketing campaigns worth over 1 […]
Watch the second episode of The Branding Boardroom, where Dr. Ivo Ganchev interviews the charming Sophie Bowman. She is an accomplished expert in branding, public relations, and marketing, as well as a multi-award-winning social media entrepreneur. Sophie is a Forbes Council Member and the founder of several companies, including Brand Branding and convertyourfollowers.com. In addition […]
Dr. Ivo Ganchev is the creator and host of The Branding Boardroom, a new podcast which launched on 10 May in China and is scheduled to launch globally on May 15. The podcast hosts discussions about brand strategy and the way it should be understood, formulated and implemented by senior corporate decision-makers. Its guests range […]
On August 15, a forum on brand ranking methodology was organized by the leading Chinese branding consultancy, TopBrand Union. Leading experts were invited to discuss the current state of methodology and to share their views regarding the rankings published annually by TopBrand Union. The discussion was hosted by Prof. Wang Yong and Ivo Ganchev, and […]
The China Brand Festival is in full force! On the second day of the event, I delivered extensive remark at a panel about branding and/in the finance industry. This is only one of the 20+ panels which ran on the same day and it was a great opportunity to dive deep into various topics with […]
The China Brand Festival is an annual event where high-level executives and leaders from the Chinese marketing industry get together to discuss the latest trends on various panels and to hold awards ceremonies. The most successful companies, teams and managers are presented with various accolades for their achievements. The event is organized by TopBrand Union, […]
